How a mani/pedi taught me about the importance of the customer experience
Manicures and pedicures aren’t part of my normal routine but as part of my “holy sh*t, I’m turning 40!” panic attack, I chopped off 6″ of my hair and made the commitment to maintaining a decent manicure rather than looking like an extra from The Hobbit. It was a Wednesday afternoon and I popped over to the relatively new nail salon in town. It. Was. Packed. Did I have an appointment? No, I didn’t. Could I wait 45 minutes to an hour? No, I couldn’t.
I had a few choices. Skip the manicure or go over to the next closest salon. The other place is the opposite of the spa experience. It gives off a distinct factory vibe. And it was usually packed too…
So I weighed my options and went to the Other Place and surprisingly, it was empty. Crickets. They were able to accommodate me immediately and did my combo mani pedi with all the warmth and luxury of an oil change at Jiffy Lube.
Their supplies sat on the floor in opened cardboard boxes pushed up against the wall. Old posters were thumbtacked to the wall. The quality of their work was excellent. But entire experience was awkward. No introductions. No small talk.
My manicure and pedicure? Gorgeous, flawless and still expensive.
They got ‘er done. But…it felt like a chore, both for me and seemingly for the manicurists. As a customer, do I want to repeat this experience? No, not really. Based on the rapidly shifting customer base, others feel the same.
I’ve been to the new place and honestly, the end result was a slightly inferior manicure but a better overall experience. What do they offer that the other place doesn’t?
- Their staff is friendly and even a bit giggly
- Their workspace is bright, clean
- They greet customers and potential customers the moment they walk through the door
- They offer little touches of luxury (at no cost to them) to evoke the spa experience, even though this is still basically a strip mall nail salon
Customers are willing to pay and even wait in line for a more pleasant overall experience. Why? The experience is part of the product. The customer receives more value at one salon than the other, even if the product is not as durable.The customer experience is part of the product itself.Click To Tweet
You’re an online entrepreneur and every moment your customer spends with you – on your website, in your emails, in a video call or webinar, coming across your graphics on Pinterest – it’s all part of their experience with you. How can you offer more value to them? It could be your personality, or the way you break things down into manageable bite-sized content pieces, it could be a free resource library.
Now every time that I look down at my hands, I smile. Damn, my nails look good. A girl could sure get used to this. Not only did my mani/pedi teach me about the art of the customer experience, it also taught me to be a better customer and make an appointment beforehand…
Your turn. What are you willing to pay more for, or wait more for, in order to receive a better customer experience? How do you (or how can you) offer more value to your clients and customers?