Why you’re not authentically connecting with your audience, and how to fix it.

How to connect authentically as an entrepreneur

Do you need to connect more authentically with your audience? Mindset and business coach Aaron Keith Hawkins explains the Trilogy of Human Needs and how to use these touch points to create real connection and engagement with your customers.



In this 50-minute interview (I know…we talked a lot and really got deep into this topic), Aaron walks us through the 9 elements of his Trilogy of Human Needs, a framework which he’s constructed over 20 years of working with both the best and the worst of humanity in his career in law enforcement. Now in his leadership development coaching, he offers this principle as it applies to entrepreneurs who need to connect with others in our increasingly disconnected world.

Like the world’s greatest song says, “Oh baby you got what I need…” Okay, so maybe Biz Markie doesn’t have what your audience needs, but you do. And it’s up to you to learn how to deliver that to them in a genuine, caring way.

One of my favorite quotes from our interview is “progress doesn’t happen by accident.” Truly understanding how this framework plays into human behavior can fundamentally change the way we interact in the world and dramatically increase our impact.

The Trilogy of Human Needs

Survival Needs

  1. Security
  2. Relation
  3. Relevance

Self-Awareness Needs

  1. Autonomy
  2. Calm
  3. Change

Transcendent Needs

  1. Altruism
  2. Progress
  3. Purpose 

    how to connect with your audience

    Grab the downloadable PDF here.

    [clickToTweet tweet=”The quickest path to influence is understanding what we have in common. – Aaron Keith Hawkins” quote=”‘The quickest path to influence is understanding what we have in common.'”]
    Skills for High-Achieving Entrepreneurs



    Aaron has recently recorded a 90 minute workshop titled The 7 Must-Have Skills for High-Achieving Entrepreneurs, which coaches on¬†difference making competencies that aren’t’ often discussed in the online marketing world. Such as understanding human behavior, relationships, influence, emotions, fears, creating change and having a repeatable framework for project achievement. Find that workshop at aaronkeithhawkins.com/masterclass.

    Connect with Aaron:

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Allie Smith Creative Gangster Copywriter Strategic Messaging Ghost Writer Sales Funnels@2x
Hi Im Allie Smith Creative Gangster Copywriter@2x

Content Strategist and
Copywriting for high caliber multiple 6 and 7 figure online entrepreneurs.